Classical marketing, as well as state of the art growth hackers, all use knowledge of human psychology to get the results they want. They want to influence consumer behavior. And if your consumers are humans, then you’re going to need to know how the human being works. You’ll need to understand the kinds of stimuli that tend to cause psychological changes which lead to behavioral changes.
Over at Claify.fm, Ross Simmons, has listed 5 results in the science of psychology that growth hackers in particular are using to increase user numbers, which is what it means to “hack growth.”
While marketing and growth hacking might be different by definition, they share one thing in common – driving results. And one of those results more times than not tends to be linked to a marketer’s ability to influence the behavior of humans.
… it’s those that understand how people behave online that will have the power to influence where they end up… And the best marketers of our time lean on psychology to help them influence and convert prospects into paying customers.
Simmons talks briefly about Regan’s reciprocity effect, Freedman and Fraser’s compliance experiment, Kahneman’s framing effects, loss aversion, Asch’s conformity experiment, and how knowledge of these effects might be used to influence folks’ behavior online.
So, go check it out. But let me ask you: What is your opinion of growth hacking? Is it for real?